Neuer Blick auf die Neue Typographie

Neuer Blick auf die Neue Typographie Author Julia Meer
ISBN-10 9783839432594
Release 2015-12
Pages 382
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Julia Meer stellt die bisherige Rezeptionsgeschichte des »Mythos Neue Typographie« in Frage und arbeitet zugleich die frühe Professionalisierung des Grafik-Designs auf. Durch eine systematische Auswertung von Fachzeitschriften der Jahre 1900-1933 zeigt sie, dass die Neue Typographie weder neu war noch aufgrund ihrer Modernität abgelehnt wurde. Vielmehr wurde sie früh von den Fachleuten gefördert und zu einem werbewirksamen Stil weiterentwickelt. Damit ging ein Prozess einher, in dem sich einige Protagonisten der Avantgarde von Künstlern zu Designern professionalisierten. Die Studie eröffnet neue Perspektiven auf die Wirkungsweise und Verbreitungsprinzipien von Design und das Selbstverständnis von Designern.



Basic typography

Basic typography Author Ruedi Rüegg
ISBN-10 UOM:39015015452371
Release 1989-07
Pages 175
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Basic typography has been writing in one form or another for most of life. You can find so many inspiration from Basic typography also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Basic typography book for free.



Grid Systems

Grid Systems Author Kimberly Elam
ISBN-10 9781616893477
Release 2014-04-15
Pages
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.



The new typography

The new typography Author Jan Tschichold
ISBN-10 UOM:39015040345459
Release 1995
Pages 236
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Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.



Jan Tschichold

Jan Tschichold Author Cees de Jong
ISBN-10 UOM:39015079151869
Release 2008
Pages 351
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The most complete study ever of this major figure in modern graphic arts.



Jan Tschichold typographer

Jan Tschichold  typographer Author Ruari McLean
ISBN-10 UOM:39015021575017
Release 1975
Pages 160
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Jan Tschichold typographer has been writing in one form or another for most of life. You can find so many inspiration from Jan Tschichold typographer also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Jan Tschichold typographer book for free.



The Penrose annual 63 1970

The Penrose annual   63 1970 Author Herbert, Spencer
ISBN-10 0853312532
Release 1970
Pages 270
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The Penrose annual 63 1970 has been writing in one form or another for most of life. You can find so many inspiration from The Penrose annual 63 1970 also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Penrose annual 63 1970 book for free.



The Penrose Annual

The Penrose Annual Author Herbert, Spencer
ISBN-10 0853312532
Release 1970
Pages
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The Penrose Annual has been writing in one form or another for most of life. You can find so many inspiration from The Penrose Annual also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Penrose Annual book for free.



Jan Tschichold

Jan Tschichold Author Ruari McLean
ISBN-10 9781568980843
Release 1997-12-01
Pages 95
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Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F. T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.



Letter Perfect

Letter Perfect Author David Ryan
ISBN-10 0764916157
Release 2001
Pages 107
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Since Gutenberg and his movable type heralded the world of printing, typography has been continually evolving into a graphic art. Today, thanks to computer technology, the world of graphic design is accessible to everyone. Type size, typeface, leading, boldface, italic -- all these and other typographical considerations are now a part of our visual vocabulary. In a fifty-year period from the turn of the nineteenth century to the 1950s, innovative letterforms reflected the tremendous upheaval being generated by the avant-garde in all the arts. Among the famous artists involved in the series of modernist movements during this era were William Morris, Charles Rennie Mackintosh, Frank Lloyd Wright, and Marcel Duchamp. Letter Perfect: The Art of Modernist Typography 1896-1953 -- through eighty paperworks in full color -- documents the important advances made in the Arts and Crafts, Art Nouveau, Dadaism, DeStijl, Russian Constructivism, and Bauhaus movements. David Ryan's lucid profiles accompany each work and place each image in context with the period. He also explains the innovative techniques used in the artworks, including lettering methods, sans serif alphabets, emphasis through all lowercase letters, and the combining of color, pattern, and type. Posters, lithographs, exhibition catalogs, covers -- all reveal that the modernist typography was anything but "letter perfect." The individuality of the fractured letters, smudges, and hand-rendered elements reveals the irony behind the book's title. But it is this peculiar character that is so attractive to today's graphic lovers. Letter Perfect is a fitting homage to the foibles and artistic skills of the typographical artists of themodernist movements.



Fifty Typefaces That Changed the World

Fifty Typefaces That Changed the World Author John L Walters
ISBN-10 9781840916492
Release 2013-09-02
Pages 112
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The Design Museum brings you fifty typefaces that changed the world we live in! The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories. Contents Includes... Blackletter c.1455 First Roman Type c.1470 Garamond c.1532 Romain du Roi 1690 - 1745 Baskerville 1757 Bodoni late 1780s The first Egyptians (slab serifs) 1810 Wood Types - condensed grotesques 1828 - c.1900 The First Typewriter 1868 Franklin Gothic Condensed 1903 - 14 Cooper Black 1921 Futura 1927 Times new Roman (aka Times Roman) 1932 Helvetica 1957 Beowolf 1989 Comic sans 1994 Gotham 2000 Guardian Egyptian 2005- Ubuntu 2011 ...And Many More!



Typography

Typography Author Friedrich Friedl
ISBN-10 UOM:49015003011278
Release 1998
Pages 592
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Featuring more than 3,500 illustrations in full color and black and white, an extraordinarily detailed history of typography and alphabets chronicles the development of type design, techniques, and fashion, from the origins of writing to the present.



Asymmetric Typography

Asymmetric Typography Author Jan Tschichold
ISBN-10 UOM:39015002160904
Release 1967
Pages 94
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Asymmetric Typography has been writing in one form or another for most of life. You can find so many inspiration from Asymmetric Typography also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Asymmetric Typography book for free.



Typographie

Typographie Author
ISBN-10 UCAL:B2501197
Release 1960*
Pages 104
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Typographie has been writing in one form or another for most of life. You can find so many inspiration from Typographie also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Typographie book for free.



Modern Typography

Modern Typography Author Robin Kinross
ISBN-10 UOM:39015062892719
Release 2004-09-01
Pages 224
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Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.



T M Typografische Monatsbl tter

T  M   Typografische Monatsbl  tter Author
ISBN-10 PSU:000059859314
Release 1972
Pages
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T M Typografische Monatsbl tter has been writing in one form or another for most of life. You can find so many inspiration from T M Typografische Monatsbl tter also informative, and entertaining. Click DOWNLOAD or Read Online button to get full T M Typografische Monatsbl tter book for free.



Jan Tschichold

Jan Tschichold Author Martijn F. Le Coultre
ISBN-10 STANFORD:36105123301884
Release 2007
Pages 237
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Jan Tschichold (1902-1974) was one of the most outstanding and influential graphic artists and typographers of the twentieth century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and poster designer, and later as a self-critical typographer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Jan Tschichold is the first book length examination of Tschichold's posters. In addition to the seventy posters he designed himself, the book contains his own collection of posters, with works by Hans Arp, El Lissitzky, L szl Moholy-Nagy, Oskar Schlemmer, and others.